UK Accounting Firm

A 500% increase in Lead Flow every month

Overview

An accounting firm in the UK approached us with a need for consistent and good quality leads after being disappointed by multiple agencies in the past. Increasing leads was crucial to the future growth of their business and they wanted a solid and dependable strategy going forward.

Our Solution 

We ran an extensive and in-depth analysis of the clients previous campaigns and found a number of issues we believed were the reasons for the underperformance. Here are some critical elements of the solution that we implemented.

We used Google Search Ads to target highly relevant traffic

We used hyper-targeted keyword searches and extremely relevant ad copy which resonated with prospects searching for accounting firms. Our ads increased the client’s click-through rate from an average of 1.44% previously to 6.24% bringing in quality traffic and inquiries to the firm.

We built out a high converting Landing Page to drive inbound phone calls and Form Submissions

We designed the landing page keeping in mind the client’s brand identity as well as the requirement to project trust and authority which prospects seek when they look at an accounting firm. 

 

Summary 

We achieved a 500% increase in leads for the client with the same budget where previous agencies had tried and failed. We are currently split-testing the landing page to find key elements which help us increase conversions  further and reduce customer acquisition costs.